Providing market intelligence for more than 35 years

In The News

The Latest On Gadgets: Under Armour unveils fitness gadgets

However, the South Korean electronics and consumer electronics product manufacturer chose not to unveil the new smartphone. Apple Watch went on sale along with great offerings from the likes of Huawei and FitBit. The rapid advances in mobile processors has made it possible to produce sophisticated chips that use very little power cheaply. Please see our terms of service for more information.

According to an analyst for Parks Associates and 20-year CES attendee, "I think disruption across industries in tech has allowed smaller companies to play significant roles in the evolution of the industry".

From the article "The Latest On Gadgets: Under Armour unveils fitness gadgets" by Frances Clayton.

Previously In The News

Research: 20% of US homes subscribe to gaming service

Parks Associates reports a continued wave of subscription service uptake among US households, led by streaming video, retail memberships, and streaming audio, while 20 per cent of households have...

The Best WiFi Solutions for Apartment Buildings

And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...