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In The News

The Multiple OTT Service Explosion

June 11, 2018

Radio and Television Business Report

OTT video is firmly established in the U.S. entertainment marketplace, and new research from Parks Associates only puts an exclamation point on the new reality of how Americans consume video entertainment.

More than two-thirds of U.S. broadband households have an OTT service. But, it is the percentage of U.S. broadband households that have more than one subscription that is more noteworthy.

From the article "The Multiple OTT Service Explosion" by Adam Jacobson.

Previously In The News

New Research Shows We’re Now at Peak OTT

According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to Showti...

Smart Speakers Moving Toward 50% Market Penetration

Digital voice assistants continue to lead the race to the conversions of smart homes. The penetration of U.S. broadband households with smart speakers will reach 47% by 2022, according to a new stu...

Voice Shopping Starting To Catch On

Other recent studies suggest the number may be even higher. Parks Associates estimates that 28% of households already have a smart speaker and IDC says the Amazon Echo and Google Home devices will acc...

Long Battery Life Now Top Feature For Smartwatch Buyers

The leading feature when purchasing a smartwatch is long battery life, followed by whether it is simple to operate, according to Parks Associates. The most important features after this are water resi...

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