Providing market intelligence for more than 35 years

In The News

The rise of Chromecast and the decline of Apple TV in one chart

It’s been two and a half years since Apple refreshed its set-top box, first released in 2007. In that time, Apple TV has languished while Roku continued expanding its content library and new players entered this space.

In fact, recent market share data from Parks Associates shows Google’s $35 streaming dongle, Chromecast (at 20%), is now second to Roku (29%), and ahead of Apple TV (17%) in the US. Not bad for something that only started shipping last summer.

New streaming devices, including Amazon’s Fire TV, also are starting to eating away at the lead held by Roku, which commanded 46% of the US market in 2013. (That year, Apple TV had a 26% market share.)

From the article "The rise of Chromecast and the decline of Apple TV in one chart" by Alice Truong.

Previously In The News

5G Fixed Wireless Access Market May See a Big Move | Mimosa Networks, Samsung Electronics, Huawei, Cisco

10th June 2020, Nokia had announced new research highlighting 5G Fixed Wireless Access (FWA) as the most desirable 5G use case amongst consumers globally. The study, which was conducted by Parks Assoc...

Prime Video Continues to Best Netflix in US Subscriptions; 89% of Broadband Households Are Streaming

New data revealed by Parks Associates shows that while Netflix may be the top global streaming platform, it doesn’t have the most subscribers of any domestic service. New data from Parks Associa...

Prime Video stays top of Parks Associates’ List of US Subscription Video Services

Amazon’s Prime Video has retained the top spot in Parks Associates’ Top 10 List of US Subscription Video Services with Paramount+ moving ahead of ESPN+ for the first time. The research firm rep...

Data: Prime Video leads SVoD subs in US

Parks Associates has released its latest list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023 from the firm’s Streaming Vid...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive