Providing market intelligence for more than 35 years

In The News

The Smart Money: Smart Smoke/CO Detection on the Rise

Parks Associates’ newly released report, Smart Smoke and CO Detectors: Market Assessment 2024 reveals smart smoke/CO detectors generated $771 million in revenue in the U.S. in 2023, with growth projected to reach $976 million by 2027.

smart_smoke_chart

Despite this more negative trend data, the intent to purchase is trending up again. “Like other smart home products, smart smoke/CO detectors experienced a new level of growth during the pandemic, when home renovations were on the rise and personal care and safety were top-of-mind,” says Jennifer Kent, VP of Research for Parks Associates. “While some of these drivers have subsided, moving and renovations remain prime factors to prompt these product purchases. Winning strategies will target consumers at these times, with messaging highlighting the benefits along with the ease of installation when improving your home or moving into a new one.”

“There is ample opportunity to grow across sales channels with offerings that show value by integrating into whole-home ecosystems and through partnerships and bundles that offer more at a competitive price,” Kent says.

From the article, "The Smart Money: Smart Smoke/CO Detection on the Rise" by Elizabeth Parks

Previously In The News

Epix Enters the Direct-to-Consumer Streaming Fray

Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...

Disney+ Could Blow Away Subscriber Forecasts

Brett Sappington, senior director of research at Parks Associates, agrees that Disney+ has the best shot at being wildly successful, and that securing fewer than 23 million Disney+ subs globally by 20...

‘Game of Thrones’ series finale is approaching. How will HBO survive after it?

Brett Sappington, senior director at the research firm Parks Associates in Addison, Texas, said another positive sign is how HBO Now subscriptions continued to grow in 2017 — after “Game of Thrones” f...

New Route to New Revenue: Detect & Respond to Credentials Sharing

Credentials sharing is not a new problem for service providers. As the OTT and pay-TV landscapes continue to evolve to accommodate entertainment on multiple devices, credentials sharing has followed s...