Providing market intelligence for more than 35 years

In The News

The State Of The Smart Home: Voice Control

Fifty-five percent of U.S. broadband households find it appealing to use voice control to control or understand the status of connected devices, according to recent research from Parks Associates.

“The act of ‘waking up’ a personal assistant by simply calling its name is a natural and intrinsic way of interacting with devices and has facilitated a robust user experience,” said Dina Abdelrazik, research analyst, Parks Associates. “The strong consumer response to voice control and voice-based technologies is driving ecosystem players to expand the voice-first landscape, as voice provides a natural gateway to smart home products. Integrating voice-enabled capabilities and features will lead to greater smart home adoption throughout the U.S. and Europe.”

From the article "The State Of The Smart Home: Voice Control."

Previously In The News

Sixth Of US Broadband Households Subscribe To An OTT Sports Service

Research from Parks Associates has revealed that 16% of US broadband households have a sports video service subscription through over-the-top (OTT) video. parks 6 May 2016The Subscriptions and Chur...

VR Primed For US Take-Off As 2.3MN Homes Own Headset

Parks believes that as more households adopt VR devices, and become part of the consumer-based Internet of things (IoT), they will emerge as a new way to experience content streams coming into the hom...

Apple Mulls Time Warner Takeover; And Possibly Netflix

Parks Associates recently found that Amazon has moved into a virtual tie with Google at 22% of sales for streaming media players (Roku claims the top spot). Apple TV comes in at fourth place with 20%...

On-Demand Tech Support Companies HelloTech, Geekatoo Merge

Geekatoo Executive Chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or WiFi camera Dropcam - to their ho...