Providing market intelligence for more than 35 years

In The News

The Streaming Media Device Landscape

Information for The Streaming Media Device Landscape is drawn from multiple sources:
Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufacturers, content providers, application solutions providers, and broadband providers
Company financial reports and related secondary research Parks Associates consumer surveys and forecasts

Parks Associates reports:
- The Reinvention of Gaming Consoles, Q1 2014
- The Evolution of Streaming Media Devices, Q3 2014
- Modern Broadband: Maximizing Retention and Revenues, Q4 2014
- Winning the Consumer: Profiting from Superior User Interfaces, Q4 2014
- Global Connected Living Outlook: The Era of IoT, Q1 2015
- Privacy and Big Data: Safeguarding the Consumer, Q2 2015
- TV Everywhere and the New World of OTT, Q2 2015

Previously In The News

How many video devices do you have? About seven, survey finds

According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices. With high numbers of str...

Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...