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The TV Tipping Point: Where Do We Go From Here?

January 26, 2017

Because while the bulk of American households still have a cable or satellite TV package, the percentage is shrinking with each passing year. And those who aren’t ready to cut the cord completely are ready to cut back: Twice as many pay TV subscribers downgraded (12 percent) their pay-TV service than upgraded (6 percent) it in 2016, according to Parks Associates.

From the article "The TV Tipping Point: Where Do We Go From Here?" by Jennifer Van Grove.

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About Parks Associates

The TV Tipping Point: Where Do We Go From Here?

Previously In The News

Most Broadband Users Still Pay For Television

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Can Traditional TV Keep Up In A Digital-First World?

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

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