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The TV Tipping Point: Where Do We Go From Here?

January 26, 2017

Because while the bulk of American households still have a cable or satellite TV package, the percentage is shrinking with each passing year. And those who aren’t ready to cut the cord completely are ready to cut back: Twice as many pay TV subscribers downgraded (12 percent) their pay-TV service than upgraded (6 percent) it in 2016, according to Parks Associates.

From the article "The TV Tipping Point: Where Do We Go From Here?" by Jennifer Van Grove.

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About Parks Associates

The TV Tipping Point: Where Do We Go From Here?

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

Survey: Streaming Service Churn Rates Hit 44%

Alexa Poised To Play A Bigger Role This Amazon Prime Day

First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds

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