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The TV Tipping Point: Where Do We Go From Here?

January 26, 2017

Because while the bulk of American households still have a cable or satellite TV package, the percentage is shrinking with each passing year. And those who aren’t ready to cut the cord completely are ready to cut back: Twice as many pay TV subscribers downgraded (12 percent) their pay-TV service than upgraded (6 percent) it in 2016, according to Parks Associates.

From the article "The TV Tipping Point: Where Do We Go From Here?" by Jennifer Van Grove.

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About Parks Associates

The TV Tipping Point: Where Do We Go From Here?

Previously In The News

Consumers May be Overestimating the Security of Home Security

Millennial OTT Penetration May Have Topped Out, More Than Half Subscribe to Two Services

That Sound You Hear is Smart Speaker Sales Growth, Dominated by Amazon

Parks: Broadcast TV Decline Continues, Representing Less Than Half of Viewing on TV Screens

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