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The TV Tipping Point: Where Do We Go From Here?

January 26, 2017

Because while the bulk of American households still have a cable or satellite TV package, the percentage is shrinking with each passing year. And those who aren’t ready to cut the cord completely are ready to cut back: Twice as many pay TV subscribers downgraded (12 percent) their pay-TV service than upgraded (6 percent) it in 2016, according to Parks Associates.

From the article "The TV Tipping Point: Where Do We Go From Here?" by Jennifer Van Grove.

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Three in ten US households unsubscribe from streaming platforms to save money According to Parks Associates' "Video Services: Shifting Demand" report , 29% of internet-using households decided to u...

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The TV Tipping Point: Where Do We Go From Here?

Previously In The News

Parks: Household Spending on Streaming Subscriptions Slumps

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

Monitoring Matters: PERS and Lifestyle Management Opportunities

Three in ten US households unsubscribe from streaming platforms to save money

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