Providing market intelligence for more than 35 years

In The News

The two, opposing IoT r/evolutions in play

Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Gartner, 8.4 billion connected 'things' will be in use in 2017, up 31% from the prior year. Total spending on endpoints and services are said to reach almost $2 trillion in 2017. The consumer segment is the largest user of connected things with 5.2 billion units in 2017, and represents 63% of the overall number of applications in use. A Parks Associates white paper puts an average of 5.4 smart devices in US households in 2017. And businesses are on pace to employ 3.1 billion connected things in 2017. When it comes to the nature of devices being spent on, consumers will indulge in automotive systems and home-based applications like smart TVs, digital set-top boxes, and appliances while businesses will use more smart electric meters and commercial security cameras.

From the article "The two, opposing IoT r/evolutions in play" by Sameer Soman.

Previously In The News

Netflix Investors, We Need to Talk About Churn

Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...