Register

I agree with the Privacy Policy

In The News

The YouTube Stars That 'Nobody' Knows

October 09, 2014

Really serious hiding-under-a-rock just kills me. So when I read an account of the CableFax Innovation Summit that happened a few weeks ago, I had the same surprised reaction. At this meeting of senior-level staff and decision makers -- at least that’s what an account of the meeting by Parks Associates called them -- many of them were very confused about the budding stars of online video.

Reports Glenn Hower, a research analyst for Parks writing in its Parks Points newsletter: “Chief Digital Officer for EPIX Emil Rensing mentioned accompanying a colleague to VidCon, an annual convention featuring online video personalities created and organized by YouTube personality Hank Green. The colleague mentioned one of his children wanted Jenna Marbles' autograph, to which he added: "What the heck is a Jenna Marble?" While there were a few chuckles scattered around the room, confusion among the attendees was palpable. Many in the room were unfamiliar with Jenna Marbles and unaware of her contributions to the world of video.”

From the article "The YouTube Stars That 'Nobody' Knows" by P.J. Bednarski.

Previously In The News

Deep Thinking On Second Screens And TV Everywhere

As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours pe...

CE Shoppers Are Showroomers

Retailers looking to capture more of the consumer electronics market would be wise to embrace — rather than fight — the use of smartphones. According to Parks Associates, 25% of CE buyers said...

Blockbuster: Online Video Ad Revenue To Top $1.3bn

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

‹
1
2
...
17
18
19
20
21
22
23
...
41
42
›