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The YouTube Stars That 'Nobody' Knows

October 09, 2014

Really serious hiding-under-a-rock just kills me. So when I read an account of the CableFax Innovation Summit that happened a few weeks ago, I had the same surprised reaction. At this meeting of senior-level staff and decision makers -- at least that’s what an account of the meeting by Parks Associates called them -- many of them were very confused about the budding stars of online video.

Reports Glenn Hower, a research analyst for Parks writing in its Parks Points newsletter: “Chief Digital Officer for EPIX Emil Rensing mentioned accompanying a colleague to VidCon, an annual convention featuring online video personalities created and organized by YouTube personality Hank Green. The colleague mentioned one of his children wanted Jenna Marbles' autograph, to which he added: "What the heck is a Jenna Marble?" While there were a few chuckles scattered around the room, confusion among the attendees was palpable. Many in the room were unfamiliar with Jenna Marbles and unaware of her contributions to the world of video.”

From the article "The YouTube Stars That 'Nobody' Knows" by P.J. Bednarski.

Previously In The News

Connected TV Takes Center Stage in Internet of Things at Home

As live TV viewing continues its decline, so-called over-the-top video continues to grow, according to the study TV Everywhere and the New World of OTT by Parks Associates. Global OTT video ser...

The Universal Problem With TV Everywhere

"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...

Online Viewing Has An Off-Ramp Problem

God bless early adopters. They pay the huge prices for items the rest of us aren’t so sure we need or want. The color TV! PCs and iPads. Cell phones the size of a loaf of bread! Their early confide...

40 Million Cars Connected To The Internet; 64% Want It

More than 40 million U.S. vehicles will be connected to the Internet by the end of this year, according to Parks Associates. And it looks like that’s just the start, with the number climbing steadi...

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