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The YouTube Stars That 'Nobody' Knows

October 09, 2014

Really serious hiding-under-a-rock just kills me. So when I read an account of the CableFax Innovation Summit that happened a few weeks ago, I had the same surprised reaction. At this meeting of senior-level staff and decision makers -- at least that’s what an account of the meeting by Parks Associates called them -- many of them were very confused about the budding stars of online video.

Reports Glenn Hower, a research analyst for Parks writing in its Parks Points newsletter: “Chief Digital Officer for EPIX Emil Rensing mentioned accompanying a colleague to VidCon, an annual convention featuring online video personalities created and organized by YouTube personality Hank Green. The colleague mentioned one of his children wanted Jenna Marbles' autograph, to which he added: "What the heck is a Jenna Marble?" While there were a few chuckles scattered around the room, confusion among the attendees was palpable. Many in the room were unfamiliar with Jenna Marbles and unaware of her contributions to the world of video.”

From the article "The YouTube Stars That 'Nobody' Knows" by P.J. Bednarski.

Previously In The News

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Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

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Chromecast Popular, Not Often Used

Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...

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