Register

I agree with the Privacy Policy

In The News

The YouTube Stars That 'Nobody' Knows

October 09, 2014

Really serious hiding-under-a-rock just kills me. So when I read an account of the CableFax Innovation Summit that happened a few weeks ago, I had the same surprised reaction. At this meeting of senior-level staff and decision makers -- at least that’s what an account of the meeting by Parks Associates called them -- many of them were very confused about the budding stars of online video.

Reports Glenn Hower, a research analyst for Parks writing in its Parks Points newsletter: “Chief Digital Officer for EPIX Emil Rensing mentioned accompanying a colleague to VidCon, an annual convention featuring online video personalities created and organized by YouTube personality Hank Green. The colleague mentioned one of his children wanted Jenna Marbles' autograph, to which he added: "What the heck is a Jenna Marble?" While there were a few chuckles scattered around the room, confusion among the attendees was palpable. Many in the room were unfamiliar with Jenna Marbles and unaware of her contributions to the world of video.”

From the article "The YouTube Stars That 'Nobody' Knows" by P.J. Bednarski.

Previously In The News

Why I'm Glad Apple Inc. Killed Its Smart TV Plans

There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...

Consumers Share Log-Ins For OTT Services, Slice Into Revenue

The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...

Over-The-Top TV Revenues Forecast To Hit $19B In 2019

New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services. In the U.S., 57% of current traditiona...

Worldwide Over-The-Top Revenue Balloons

In related news, Parks Associates released its new report finding that 1.6 billion people worldwide watch online video on connected devices. That’s more than 20% of the world’s population. Seem...

‹
1
2
...
33
34
35
36
37
38
39
40
41
42
›