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According to the research firm Parks Associates, about 23 percent of millennial heads of households subscribe to only over the top TV service such as Netflix.

From the article "There's More To "O.J.: Made In America" But ESPN Satisfied With Five Parts" by David Barron.

Previously In The News

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If you’re a tech enthusiast, you probably already have a few “smart” appliances. But even if you don’t have any, you likely know someone who does. A report published in October by Parks Associates, an...

CES Recap: Does Consumer Tech Have Value In Healthcare?

And CES has taken notice as well. What once was contained in a tiny corner of one conference hall now has its own dedicated digital health section, where Abbott was showing off the latest in testing t...

Soccer fans more willing to pay to stream than other sports

Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.   Over 60% of soccer fans p...