Providing market intelligence for more than 35 years

In The News

Three in ten US households unsubscribe from streaming platforms to save money

Three in ten US households unsubscribe from streaming platforms to save money

According to Parks Associates' "Video Services: Shifting Demand" report , 29% of internet-using households decided to unsubscribe from a streaming service to save money. The annual churn rate of streaming platforms is 47%, the study said.

“Consumers’ attention to price and content underscores the central role of value in consumer decision-making,” said Sarah Lee, research analyst at Parks Associates. “In the absence of high-quality content, subscriber loss becomes inevitable, making content diversity as much a cornerstone of profitable growth as price consideration.”

From the article, "Three in ten US households unsubscribe from streaming platforms to save money" from LaDepeche.fr

Previously In The News

Dish’s third-quarter loss of 129,000 customers includes every single subscriber in Puerto Rico

According to market research firm Parks Associates, Sling ranked as the tenth most popular online-TV services, based on subscribers. Last year, Sling ranked sixth. But the drop isn’t because Sling is...

Holiday Stats: Millennials to Buy Smart Home Devices

Parks Associates' holiday shopping research shows that millennials will lead the smart home and CE purchasing the holiday season, with 46 percent reporting high intentions to buy at least one device a...

Report: Smart Devices Must Solve Everyday Problems, Security Weaknesses

In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...

Report: Smart Devices Must Solve Everyday Problems, Security Weaknesses

In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive