Providing market intelligence for more than 35 years

In The News

Tipping point: Video streamers are now in the majority as pay TV watching drops

Among those services, Netflix is the clear leader, with Amazon and Hulu next, according to a recent survey from Parks Associates.

Deloitte found a concurrent "inflection point" for providers of traditional pay TV service delivered via cable, satellite and fiber. Pay TV use fell to 63% in 2017 from 75%, the survey found.

And among those who no longer had pay TV, 27% said they had "cut the cord" within the past year.

From the article "Tipping point: Video streamers are now in the majority as pay TV watching drops" by Mike Snyder.

Previously In The News

TVOD Use Up Significantly In Q1

NBCUniversal and other entertainment giants are looking to establish new premium video-on-demand business models — and making waves by challenging the traditional theatrical release window in the proc...

App for COVID-19 contact tracing faces hurdles, generational divide over privacy concerns

A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...

Entertainment Giants Reevaluate Their Smaller Streaming Services

“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...

HBO Max Finally Comes To Amazon Fire Devices; No Deal Yet For Roku (But There's A Workaround)

WarnerMedia has yet to clinch a deal to get the service on Roku, the other dominant streaming device — although Roku users now have a workaround for that (more on that below). Together, Amazon and Rok...