Providing market intelligence for more than 35 years

In The News

Today's wearables shaping tomorrow's healthcare

The current popularity of consumer-focused connected health devices, whether fitness-tracking wristbands, smart bathroom scales or simply dedicated apps that run on an existing smartphone, is poised to make more consumers proactive about their well-being but is also set to play a huge role in the future of healthcare.

Research by Parks Associates suggests that 30per cent of US broadband homes already own some form of connected health device and that by 2016, over 32 million US consumers will be actively tracking their personal health and fitness -- either online or via a mobile device of some description.

At the same time, the use of wearable devices in the health and medical field, for monitoring vital signs such as insulin levels and blood pressure, is also growing and, according to Harry Wang, Parks Associates director of health and mobile product research, a converge is coming. Writing in the May edition of the research firm's Digital Health News, he states: "the design trends for wearables in the medical field follow what is happening in the fitness area -- they are becoming more discreet, with more user-centric designs and highly integrated functions."

From the article "Today's wearables shaping tomorrow's healthcare."

Previously In The News

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average...

Stream TV or Pay for Cable: Which Is the Better Choice?

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses Recently the research firm Parks Associates released its 10th annual Security Dealer Perspectives: Views fr...

Best Practices for Easing Security Concerns Around Smart HVAC

According to a recent study from Parks Associates, 72% of smart home product owners are concerns with the security of the personal data collected by their devices — and with so many smart HVAC product...