Providing market intelligence for more than 35 years

In The News

Top 10 IoT trends for 2017

A new study released by Parks Associates this year revealed wearables and smart watches are expanding as healthcare tools are integrated more with other IoT applications.

According to the report, while the market for smart watches, and for wearables overall is in the early stages, there are significant growth opportunities for both manufacturers and app developers.

Parks Associates research shows that consumers primarily use smart watches for health and wellness tracking (58 per cent) and receiving notifications (57 per cent).

Early consumer data also showed smart watches have an advantage over fitness trackers regarding usage with sports and outdoor activities. According to the report, brands like Apple have taken notice of these use cases and are looking to capitalise on its users’ needs with the Apple Watch Series 2, which has GPS and water-resistant features to enhance these types of activities.

From the article "Top 10 IoT trends for 2017" by Azadeh Williams.

Previously In The News

Partner With SVOD Providers For Younger Generation

According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...

75% Of Security Sales Include Smart Home Devices, Says Study

More than 90% of security dealers offer some form of interactive service and 75% of security sales overall include at least one smart home device, according to the study by Parks Associates. “The m...

Live TV Viewing Strong Among Millennials

In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content,...

Walmart Beat Netflix and Amazon to Video on Demand But Still Lost

While Walmart sits on the streaming sidelines, the competition is moving on. Netflix’s subscription-based approach -- featuring cutting-edge, exclusive content such as “House of Cards” and “Stranger T...