Providing market intelligence for more than 35 years

In The News

TV Antennas Make Comeback As Pay-TV Prices Soar

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The results came from an online survey.

"What is driving this is that over time pay-TV prices have continued to go up," said senior director of research at Parks Associates. The "perceived value of pay-TV is the No. 1 reason people cancel or downgrade their pay-TV service."

From the article "TV Antennas Make Comeback As Pay-TV Prices Soar" by Bob Fernandez.

Previously In The News

ESX 2016 Report

After the OpenXchange breakfast, I sat in on a spirited session, “Go Big or Go Home? Expanding & Extending into New Markets,” which was moderated by Greg Simmons, co-owner/VP of Eagle Sentry, and incl...

Comcast And Alarm.com Reportedly In Talks To Acquire Icontrol

Tom Kerber, director of research for Parks Associates, who emphasized that he had no knowledge of whether the deal will actually come to pass, spoke to SSN about the potential impact of the deal. K...

ADT Gets Into The Ring

In fact, new research that came out this week from Parks Associates estimates that nearly 24 percent of U.S. broadband households will have an IP camera by 2020, while more than 50 percent will have a...

Smart Home Adoption To Benefit Security

Market research firm Parks Associates, based here, is predicting that an increase in smart home controllers will help drive the increased adoption of home security systems—moving the penetration rate...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive