Providing market intelligence for more than 35 years

In The News

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to control them by telling them what to do out loud, a feature they're looking for when they make their next purchase.

From the article "Two out of five U.S. homes want to swap the remote for their voice" by Li Cohen.

Previously In The News

Parks Associates Research Sheds Light On Smart Garage Opener Usage

According to new research from Parks Associates, 7-9% of US households with internet own a smart garage door opener, but only a significantly smaller number of these households are using the smart cap...

What Are The Obstacles To Mass Smart Home Adoption?

Speakers from Comcast, AT&T Digital Life, Schneider Electric, Vivint Smart Home, Rovi and Hewlett-Packard and others participated in Parks Associates annual Connections conference in San Francisco thi...

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

IoT Security Challenge Announced by FTC

Around 60 percent of U.S. broadband households are concerned about the security of smart home devices, including 45 percent who are very concerned, according to a recently released white paper from Pa...