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Uber homes in on safety initiatives amid concerns

While Uber is forging ahead with its initiatives, tangible safety improvements may take time, said Parks Associates research analyst Tejas Mehta.

"Uber's new safety initiatives are an acknowledgement of the challenges facing Uber as it attempts to bolster its less than flattering reputation when it comes to rider safety," Mehta said. "These initiatives are steps in the right direction, but it will not be smooth sailing for Uber on the safety front. Many of these initiatives will take time before they show results and Uber will have to stay the course to assure its customers of its commitment to safety."

From the article "Uber homes in on safety initiatives amid concerns" by Dara Kerr.

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