Providing market intelligence for more than 35 years

In The News

US Car Owners Prefer Bundling Connected Car and Mobile Data Bills, Says Parks Associates

A new research from Parks Associates shows that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with the auto OEM.

From the article "US Car Owners Prefer Bundling Connected Car and Mobile Data Bills, Says Parks Associates" by www.thefastmode.com

Previously In The News

Game-Console Penetration To Fall Below 50% By 2019

The number of broadband-connected households with a game console will fall to less than 50 percent by 2019 from today's 58 percent, thanks to the growth of gaming options on platforms such as smart TV...

The Impact Of APIs From Smart-Home Platform Providers

Parks Associates has identified more than 15 smart-home platform players in this growing, yet competitive, market. These platforms can be segmented based on the extent of their openness through APIs a...

Four Smart-Home Myths Retailers Need To Dispel

Smart-home products are rolling out to the masses as consumers look for ways to simplify their daily lives. According to a recent survey from Parks Associates, more than 40 percent of U.S. broadban...

Smart-Home Suppliers Grow Selections & Connections

The growth potential was underscored by a Parks Associates survey that found almost 20 percent of U.S. broadband households own at least one smart-home device, and a lot more consumers want them. Abou...