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US Homes Watch Four Hours Of Web Video Per Week On A TV

June 22, 2016

Broadband TV News

Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising methods disrupt their viewing experience.

Parks Associates’ digital media analysts advise service providers and media companies that the best defense against these ad blockers is to develop digital advertising models that are integrated and non-disruptive to the viewing experience.

From the article "US Homes Watch Four Hours Of Web Video Per Week On A TV" by www.broadbandtvnews.com

Previously In The News

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Security has been a growing concern with the increased use of smart television and video streaming devices, observed Brett Sappington, director of research at Parks Associates. "For many years, the...

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It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...

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