Register

I agree with the Privacy Policy

In The News

User experience key focus for smart TVs and SMPs

December 05, 2017

StreamTV Insider

streaming devices

Advanced Television

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out.

According to Parks Associates’ Market Snapshot – Smart TVs & the User Experience, 45 per cent of US broadband households have a smart TV, which is now the most commonly used platform among US broadband households for accessing online video content.

“Parks Associates’ holiday data find 11 per cent of US broadband households have a strong intention to purchase a 4K TV this holiday season, but overall, device sales of flat-panel TVs have flattened out,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “As a result, we are seeing new partnerships among device manufacturers focused on ways to improve or refresh the UI of the smart TV, to make the device easy to use and a single point of content in the living room.”

From the article "User experience key focus for smart TVs and SMPs."

Previously In The News

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

For Home Buyers, Move-In Ready Now Means More Technology

A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too. According...

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...

‹
1
2
...
119
120
121
122
123
124
125
...
675
676
›