Providing market intelligence for more than 35 years

In The News

Value add-ons give dealers competitive advantage

The annually published “Security Dealer Survey” by Parks Associates, a market research and consulting company that covers the residential security industry from both a consumer and dealer perspective, found over 70 percent of U.S. security dealers offer services other than traditional monitoring.

“The survey was fielded to security dealers in September and October of 2018, with a total of 208 participants,” Dina Abdelrazik, senior analyst, Parks Associates, told SSN. Reponses revealed 42 percent of security dealers report offering video verification services and 21 percent offer aging-in-place/independent living solutions. The survey additionally asked about other service offerings, including home network, cybersecurity, PERS and more.

From the article "Value add-ons give dealers competitive advantage" by Ginger Schlueter.

Previously In The News

Video Viewing Rises Significantly in U.S. Internet Households

U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according t...

U.S. Video Consumption Tops 43 Hours Per Week

U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...

Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette

Signify enhances Hue-to-TV features with Samsung

According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...