Providing market intelligence for more than 35 years

In The News

Video Operators, Security Risks And Data Analytics: White Paper Addresses Connected Home Concerns

About a quarter of U.S. broadband households are concerned about their privacy and security when using connected CE devices, according to a new Parks Associates white paper, sponsored by Verimatrix. The research notes that video service operators, under pressure to provide a personalized experience to viewers, are expanding their video data analytics strategies and so experience several new risk factors impacting customer privacy and integrity of the data caused by cloud connectivity, multivendor environments and vulnerability to hackers.

From the article "Video Operators, Security Risks And Data Analytics: White Paper Addresses Connected Home Concerns" by Laura Hamilton.

Previously In The News

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...

One in five US subscribers now ‘dissatisfied’ with pay TV service

Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates. The future represents a 100% increase since 2013, according to Parks....