Register

I agree with the Privacy Policy

In The News

Video Quality Troubles Continue, Viewer Tolerance Lessens

April 01, 2014

Consumers have high expectations for video quality, and they don’t differentiate or make exceptions for the delivery mechanism, according to a slate of new research. What’s more, viewers are increasingly less tolerant of any video problems they encounter.

Parks Associates surveyed consumers and found that whether TV is delivered via over-the-top, satellite, or a cable operator, they expect the same type of experience: a full-featured service and a quality user interface. Viewers won’t make apologies if the service is delivered through a set-top box or an Internet connection.

From the article, "Video Quality Troubles Continue, Viewer Tolerance Lessens" by Daisy Whitney.

Previously In The News

Study: Consumers Don't Know What AdChoices Privacy Icon Is

Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...

Apple’s Siri: Loved, But Underused

Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...

Dish, Whirlpool Partner With Amazon Devices

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...

‹
1
2
...
14
15
16
17
18
19
20
...
41
42
›