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Video Quality Troubles Continue, Viewer Tolerance Lessens

April 01, 2014

Consumers have high expectations for video quality, and they don’t differentiate or make exceptions for the delivery mechanism, according to a slate of new research. What’s more, viewers are increasingly less tolerant of any video problems they encounter.

Parks Associates surveyed consumers and found that whether TV is delivered via over-the-top, satellite, or a cable operator, they expect the same type of experience: a full-featured service and a quality user interface. Viewers won’t make apologies if the service is delivered through a set-top box or an Internet connection.

From the article, "Video Quality Troubles Continue, Viewer Tolerance Lessens" by Daisy Whitney.

Previously In The News

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If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

Streaming Media Device Use In Broadband Homes Hits 20%

Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...

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