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Video Users Want Multi-Device Options

July 15, 2015

New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed?
Parks Associates says almost one-half of video consumers want to be able to use four or more devices to access over-the-top video content. About 25% say they just need one device, with lessor consumers wanting two devices and/or one device.

But even then there are other considerations. The study says: “With so many players joining the market, interesting content and widespread availability alone may not be enough to guarantee survival.”

Parks Associates 36% download OTT apps just from the description in the app store; 38% download because of user reviews/ratings.

From the article "Video Users Want Multi-Device Options" by Wayne Friedman.

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According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...

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