Register

I agree with the Privacy Policy

In The News

Video Users Want Multi-Device Options

July 15, 2015

New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed?
Parks Associates says almost one-half of video consumers want to be able to use four or more devices to access over-the-top video content. About 25% say they just need one device, with lessor consumers wanting two devices and/or one device.

But even then there are other considerations. The study says: “With so many players joining the market, interesting content and widespread availability alone may not be enough to guarantee survival.”

Parks Associates 36% download OTT apps just from the description in the app store; 38% download because of user reviews/ratings.

From the article "Video Users Want Multi-Device Options" by Wayne Friedman.

Previously In The News

Now with Streaming Stick, Roku isn't sweating the blitz

Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and...

CEO: Roku's future is TV's future (Q&A)

As Netflix and YouTube put video streaming into day-to-day lives, competition among streaming-media boxes has grown from the two-horse race -- Apple TV versus Roku -- to include Google's Chromecast...

Don't assume Apple will own the smart home -- here's why

Consider usage, though, and the underdog's prospects start looking up. From a Parks Associates study, while Apple has sold more units globally, about 37 percent of US households with a streaming me...

Google's Chromecast: Holding market share, losing viewers

Good news, bad news for Google: Chromecast is holding onto its slice of the streaming-video device market even as new rivals like Amazon's Kindle Fire TV emerge, but Chromecast is being used less a...

‹
1
2
3
4
5
6
7
8
9
10
...
41
42
›