New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed?
Parks Associates says almost one-half of video consumers want to be able to use four or more devices to access over-the-top video content. About 25% say they just need one device, with lessor consumers wanting two devices and/or one device.
But even then there are other considerations. The study says: “With so many players joining the market, interesting content and widespread availability alone may not be enough to guarantee survival.”
Parks Associates 36% download OTT apps just from the description in the app store; 38% download because of user reviews/ratings.
From the article "Video Users Want Multi-Device Options" by Wayne Friedman.
Adding services to "triple-play" bundles could boost monthly revenue per subscriber to $206 by 2010 from $148 today, Parks Associates said. Additional services could include TV-based caller ID and h...
Based on the survey findings, Parks Associates estimates that in the last 12 months, more than 41 million U.S. Web users had Internet security problems, more than 21 million had computer hardware an...
Fully, 55 percent of users of the Web hangouts watch streaming videos, and 21 percent download video, Parks Associates said. In addition, people who visit these sites at least once a week are six ti...
"There's no precedent in my mind," Harry Wang, research analyst for Parks Associates said. The closest comparison would be the TV industry, Harry Wang said. Manufacturers selling analog sets toda...
