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Virtual Reality: Slow Growth but Expanding Use Cases

In a recent survey, 25 percent of broadband households indicated they were familiar with some type of VR technology, but just 8 percent actually owned a headset, Parks Associates researchers found.

From the article "Virtual Reality: Slow Growth but Expanding Use Cases" by Billy Nayden.

 

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For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

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“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...

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