Providing market intelligence for more than 35 years

In The News

Virtual Reality Forecast: 8% of Millennials Plan to Buy Headsets This Year

Young adult Millennials have been the primary early adopters of new connected consumer electronics (CE) products and service, and that’s the case when it comes to virtual and augmented reality (AR/VR), according to a new virtual reality forecast from Parks Associates.

In producing ¨Connected CE, Apps and Content Services: Millennials, Gen Xers and Baby Boomers,¨ Parks determined that 8 percent, or 1.5 million, Millennials (12% of male Millennials males and 5% of females) intend to buy a VR headset this year. That’s more than double that among other age groups.

From the article "Virtual Reality Forecast: 8% of Millennials Plan to Buy Headsets This Year" by Andrew Burger.

Previously In The News

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...

Building Grid Resilience Amid Climate Change

According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...

The Smart Money: 7 Smart Home and Security Trends from CES

Parks Associates hosted the 18th annual CONNECTIONS Summit at CES, bringing industry leaders from the connected home together to share insights and updates on the state of the smart home and security...