Providing market intelligence for more than 35 years

In The News

Voice shopping in retail expected to grow to $40 billion by 2022

While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by marketing research and consulting firm Parks Associates reveals that 57% of US broadband households are interested in voice control features for their car. With a shift to automated cars approaching, a future where consumers shop using the voice control features of their Artificial Intelligence (AI)-enabled cars is easy to see. Consumers can buy their groceries and shop for new shoes from their onboard, voice controlled AI systems, while their automated car does the driving. Talk about a productive commute!

From the article "Voice shopping in retail expected to grow to $40 billion by 2022."

Previously In The News

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...

Roku is the top streaming device in the U.S and still growing, report finds

Roku isn’t only maintaining its lead as the top streaming media player device in the U.S., it’s increasing it. That’s the conclusion from the latest industry report out today from market intelligence...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...