Providing market intelligence for more than 35 years

In The News

VR Primed For US Take-Off As 2.3MN Homes Own Headset

Parks believes that as more households adopt VR devices, and become part of the consumer-based Internet of things (IoT), they will emerge as a new way to experience content streams coming into the home and a new interface for other connected devices throughout the home.

In a call to action, Parks Associates recommends that CE companies that are developing VR headsets provide simple methods to add (and remove) multiple content streams while giving the user the tools to personalise their experience with this device. Parks believes that for consumers, the division between device and content is already blurred, and innovations in virtual and augmented reality could finally erase the distinction.

From the article "VR Primed For US Take-Off As 2.3MN Homes Own Headset" by Joseph O'Halloran.

Previously In The News

More Than 60% of U.S. Households Feel They’re Paying Too Much For Electricity

New data from market researcher Parks Associates shows 60% of U.S. households think they’re paying too much for electricity. The firm will host dozens of experts from Big Tech and energy companies...

Another View: 3 Smart Home Trends Retailers Should Watch This Year

The smart home market continues to grow, with Parks Associates announcing at CES that 42% of U.S. internet households now have one or more smart home devices. In a December 2023 press release, mark...

Nice Reaffirms Support for Dealers Amid DIY Surge

According to Parks Associates, nearly a third of security dealers sold DIY systems in 2023, and 10% of U.S. homes own a DIY security system. From the article, "Nice Reaffirms Support for Dealers Am...

DIY Security Systems are on the Rise, According to Parks Associates Research

Security dealers are looking to new areas to bolster their revenues, and that includes DIY systems, according to consumer technology and smart home research firm Parks Associates. According to Jaso...