Providing market intelligence for more than 35 years

In The News

WA State Payer Picks mHealth Application for Depression Care

A recent survey by Parks Associates showed that 55 percent with at least one chronic condition do not speak with their primary care provider about it more often than once every three months.

Mobile health apps have become a promising resource for managing mental health issues, offering self-guidance and personalized engagement for at-risk patients who may not have frequent enough contact with their providers.

From the article "WA State Payer Picks mHealth Application for Depression Care" Thomas Beaton.

Previously In The News

Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...

Smart Technology for a superior customer experience

In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...

60% Consumers Trust Self-Monitored Home Security, Survey by Parks Associates Reveals

Recent findings from Parks Associates indicate a significant shift in consumer attitudes towards home security, with a majority now leaning towards self-monitored systems over traditional, professiona...