According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend to stay with services for a shorter time, have more subscriptions at a time and have canceled more services than other subscribers over the previous 12 months.
“Consumer subscriptions are largely driven by content, and streaming services are investing heavily on archive and rerun content rights, as well as spending billions of dollars on developing new original content,” Parks Associates president and chief marketing officer Elizabeth Parks told TheWrap. “Increased investment in original content is pushing up subscription service rates.”
From the article, "Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less," by LUCAS MANFREDI.
State of the Market: Exploring the Evolving Landscape of Security & Smart Home Market Data from Parks Associates indicates the smart home market continues to experience steady growth. A recent repo...
Parks Associates notes brands like Roku have drastically changed how consumers interpret the functionality a TV should provide. Just coming in off CES 2023, Parks Associates released a fresh batch...
The word “sophisticated,” in fact, describes how this category is evolving. Artificial intelligence and video analytics help cameras and sensors to better distinguish between, say, your dog chasing a...
The amount was identified in research from Parks Associates that showed the amount have fallen by 25% on the period between Q3 2022 and Q1 2021. Forty-five percent of US internet households now h...
