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Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

February 20, 2024

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The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market with its Fire TV operating system and Vizio’s operating system controls 8% of the market.

From the article, "Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit" by Kim Souza

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About Parks Associates

Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

Previously In The News

Device UI Important to Consumers When Making a Purchase: Parks

38% of U.S. Households Have 2 or More OTT Subscriptions

Hulu Mounts Push To Draw And Keep Subscribers: Executive

OTT At A Tipping Point, Poised For Rapid Growth

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