Providing market intelligence for more than 35 years

In The News

Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market with its Fire TV operating system and Vizio’s operating system controls 8% of the market.

From the article, "Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit" by Kim Souza

Previously In The News

Smart Homes Skew Young, But Older Households Buy More Devices

Younger households adopt smart-home devices at a higher rate than older households, but older households with smart-home devices own more devices on average, Parks Associates found in a survey.Smart-h...

Cutting the Cord: Battle of the Net TV devices

Roku for now remains the market leader, says Brett Sappington, director of research at tech research firm Parks Associates. "Over one-third of households with a streaming media player have a Roku devi...

Smart Home Owners Skew Younger, But Older Households Buy More Devices

Younger households adopt smart-home devices at a higher rate than older households, but older households with smart-home devices own more devices on average, Parks Associates found in a survey. Sma...

Cutting the Cord: Next year will bring even more streaming options

Amazon and Hulu, which has joined Netflix and Amazon as a creator of its own original content, will retain their solid spots as Nos. 2 and 3 in streaming subscriptions. The top three services have "to...