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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

February 20, 2024

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Fast Company

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.”

“Walmart isn’t buying a TV hardware company, it’s buying a platform,” says Parks.

from the article, "Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business" by Janko Roettgers

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About Parks Associates

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

Previously In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

How Do Consumers Research Smart Home Gear?

Z-Wave’s S2 Framework Provides Advanced IoT Security for the Smart Home

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

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