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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

February 20, 2024

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advertising

Walmart

Vizio

Fast Company

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.”

“Walmart isn’t buying a TV hardware company, it’s buying a platform,” says Parks.

from the article, "Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business" by Janko Roettgers

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About Parks Associates

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

Previously In The News

Study: Security System Households Are More Likely To Own A Networked Security Cam

Gaming Console Adoption In Steep Decline In U.S., Western Europe

Comcast Xfinity Home And Amazon Talk IoT Strategy At CONNECTIONS Conference

Wireless Home Security Systems On The Rise, Parks Associates Says

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