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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

February 20, 2024

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Walmart

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Fast Company

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.”

“Walmart isn’t buying a TV hardware company, it’s buying a platform,” says Parks.

from the article, "Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business" by Janko Roettgers

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About Parks Associates

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

Previously In The News

Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

6 Million Smart Plugs Will Be Sold in the U.S. in 2023, Report Says

7.7 Million Standalone & All-in-One Networked/IP Cameras Expected to Be Sold This Year in U.S.

Smart Home Products: Impact on the Home Security Industry

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