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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

February 20, 2024

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Walmart

Vizio

Fast Company

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.”

“Walmart isn’t buying a TV hardware company, it’s buying a platform,” says Parks.

from the article, "Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business" by Janko Roettgers

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About Parks Associates

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

Previously In The News

Parks: Smart Home Devices Driving Higher Demand for Tech Support, But Computer Problems are in Steady Decline

With 50% of X1 Subscribers Accessing Netflix, Comcast and Netflix Expand Their Business Relationship

Consumers May be Overestimating the Security of Home Security

Millennial OTT Penetration May Have Topped Out, More Than Half Subscribe to Two Services

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