Providing market intelligence for more than 35 years

In The News

Want to Know SiriusXM Holdings Inc’s Biggest Strength? It's Easy.

SiriusXM offers what's basically the equivalent of a cable bundle, but primarily for your car. And home-vs.-car is an important distinction to make here. When we're home sitting on our couch, we don't mind fumbling with different devices and a collection of remote controls to find the entertainment we want on the TV or laptop screen. When we're in the car, there are already enough distractions.

A full 60% of all radio listening is done in the car, according to Parks Associates. And Sirius, with just over 28.4 million subscribers, still owns only about one-tenth of that market. That means it still has room to run -- some expect it to get out to a gallop, but a trot is bit more realistic.

From the article "Want to Know SiriusXM Holdings Inc’s Biggest Strength? It's Easy." by John-Erik Koslosky.

Previously In The News

Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

According to research from media company Parks Associates, pay-TV sports subscription revenue in the United States reached $13.1 billion in 2022 and is expected to keep on growing, with an approximate...

Parks: 80% of U.S. Internet Homes Own a Network Router

About 80% of U.S. internet connected households own a network router, according to new data from Parks Associates, which cited a quarterly consumer survey of upwards of 10,000 U.S. households. The...

Research: 80% of US households have home network router

Parks Associates’ Consumer Electronics Dashboard, derived from quarterly consumer surveys of 8,000 US internet households, reveals 80 per cent of US internet households own a home network router. “...

J.D. Power: 5G Fixed Wireless Has the Highest Customer Satisfaction

“The implications for companies like T-Mobile, which can offer this affordable alternative without cutting into other aspects of their businesses, or for a potential disrupter looking to make waves in...