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Warner Bros. Discovery, BT join forces to offer premium sports content for U.K. and Ireland

A May study from Parks Associates showed out of 43% of U.S. households that have streamed live content in the past three months, 61% recently watched a live sporting event. Paul Erickson, director of research at Parks Associates, said in a statement sports content is “key to drawing and keeping an engaged livestream viewer base.”

From the article, "Warner Bros. Discovery, BT join forces to offer premium sports content for U.K. and Ireland" by Masha Abarinova.

Previously In The News

Streaming TV Industry Snooping on Viewers at Grand Scale: Report

“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...

Amazon revamps Ring subscriptions with AI video search

Ring is now the second-largest seller of security systems in the U.S., according to research firm Parks Associates, and it recently became profitable, Hamren told Bloomberg in May — six years after Am...

4 Tips To Make Your PS4 Download Faster

In fact, Parks Associates reported that 18% of American dwellings have at least more than half a dozen smart home devices in 2024. From the article, "4 Tips To Make Your PS4 Download Faster" by Qui...

Parks: 42% of U.S. Internet Households Used Free Ad-Based Streaming Video Service in Past 30 days

New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 d...

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