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Warner Bros. Discovery, BT join forces to offer premium sports content for U.K. and Ireland

A May study from Parks Associates showed out of 43% of U.S. households that have streamed live content in the past three months, 61% recently watched a live sporting event. Paul Erickson, director of research at Parks Associates, said in a statement sports content is “key to drawing and keeping an engaged livestream viewer base.”

From the article, "Warner Bros. Discovery, BT join forces to offer premium sports content for U.K. and Ireland" by Masha Abarinova.

Previously In The News

What to expect from T-Mobile’s future disruptive, Denver-based TV service? “Listening to customers”

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What’s next for online TV services may be ironically familiar as companies aim to simplify the viewer experience

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Smart Speaker Use Grows

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Report: How Consumers Stream

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