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Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?

December 20, 2023

“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We expect to see this as a strategy in 2024 for companies to grow subscriber and revenue growth.”

The average consumer has 5.6 services they subscribe to, according to a recent Parks Association survey.

Parks Associates research also shows a 47% churn rate annually for streaming services.

“Consumers are overwhelmed with choice, and consolidation in the industry is bound to happen,” said Eric Sorensen, director of streaming video research product at Parks Associates.

From the article, "Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?" by Jessica Guynn

Previously In The News

Soccer fans more willing to pay to stream than other sports

Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games. Over 60% of soccer fans p...

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About Parks Associates

Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?

Previously In The News

Soccer fans more willing to pay to stream than other sports

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