Providing market intelligence for more than 35 years

In The News

We need to talk about protecting smart home residents from abuse

Brad Russell, research director for the connected home at Parks Associates, tells The Ambient that once the NYT report came out the company had lots of internal discussions about the impact of this revelation, and how the problem might be solved.

Before you can fix the problem though, you have to identify the weak spots in how we interact with our smart homes. The first one is right up front: it's the process in which we set up our smart homes in the first place.

From the article "We need to talk about protecting smart home residents from abuse" by Husain Sumra.

Previously In The News

Cord Cutters And 'Cord Nevers' Swimming In A Sea Of Streaming Options

"Consumers, by and large, are delighted by the opportunity to get more control," said director of research of Parks Associates. "But the challenge comes from finding all of that content. You have to g...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

TV Producers Might Delay Shows For Streaming Services

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...

Online TV Binge-Watching, Timely Streaming On The Line

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks – Fox, ABC and NBC – threatened by changes in the way we watch TV. Hulu has set itself apart by...