Providing market intelligence for more than 35 years

In The News

Wearables must align to consumer needs for longtime adoption

New research from Parks Associates reveals 5 percent of U.S. broadband households are home to a smartwatch providing health and fitness tracking features, and 8 percent of households are using a digital fitness activity tracker such as a pedometer. But whether those households will grab more devices or upgrade down the road--and whether more households overall will jump on mHealth device bandwagon--is dependent on greater consumer education about the benefits of such tools, according to the Dallas-based firm.

"Though increased adoption of smartphones is fueling the mobile revolution that includes wearable devices, consumers' all-encompassing desire to use smartphones in all aspects of their lives is creating a dilemma for wearable OEMs," Tejas Mehta, a research analyst covering the mobile and wearable markets, says in an announcement regarding the latest Parks data on mHealth device adoption trends.

"Companies need to rally consumer interest in smart watches by educating them on the unique experiences and benefits of these and other wearables," Mehta says. "Otherwise, the majority of consumers may not see the reason to purchase another device that has similar, if not the same, capabilities as their smartphone."

From the article "Wearables must align to consumer needs for longtime adoption" by Judy Mottl.

Previously In The News

Monitoring Matters: The Real Cost of False Alarms

In some recent studies, including ones by Parks Associates, false alarms are one of the most distressing and problematic events that can occur for a subscriber or security system user. From the art...

Enhance Your Drive With the New Ford and Lincoln Digital Experience

The average U.S. household now owns 16 connected devices, according to a 2022 study from Parks Associates. From the press release, "Enhance Your Drive With the New Ford and Lincoln Digital Experien...

Future Of The Smart Home: Why Privacy And Data Security Are Key

The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technology, standards, new business models, and p...

'All On' In Las Vegas: Kicking Off 2024 at CES

Smart Home opportunities and challenges were also discussed at the Parks Associates CONNECTIONS Conference. A panel featuring Nancy Goldberg, NAGRA EVP and CMO, took the pulse of consumer concerns abo...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive